Archive for the ‘Retail’ Category

ECM in the Fast Moving Consumer Goods (FMCG) sector
by 21, May 2012

Sustaining brand affinity and loyalty remains the single most important business challenge faced by FMCG companies today. In the age of the Internet, traditional marketing channels are not as effective. FMCG companies are therefore opting to reach out to their customers through new-age ‘collaboration’ solutions like ‘customer portals’. The intelligence …

    Ema Grigg

    Well I really enjoyed studying it. This post procured by you is very constructive for good planning.(April 19, 2013)

    Sunll Avhad

    This is really true. The usability perspective for mobile app has drastically changed recently. Mobile no more has “small screen” and “low bandwidth”. Still from the enterprise apps...(April 17, 2013)

    Satyendra Pandey

    Great article, Chandan. I enjoyed reading it.(April 8, 2013)

    Pratik joshi

    Hi; Which kinds of Social media analytics tool used by you? I use Hootsuites and Radient tool for this. Thanks(June 15, 2012)

    Ravindra Desai

    Good one Aslam ! I agree on how these are important of late with micro family units; I remember early days when this was part of your overall upbringing in joint families, at least I have some examples of...(May 18, 2012)